Miesto taksi 1444

Brand: Miesto taksi 1444

Client: UAB “Vėžinys”

Task: to offer a business idea that would ensure a strong position in the market, and a long-term competitive advantage of the client; to create a brand

Performed work: consultancy on the matters of business philosophy; a situation analysis: market research (the role of brand awareness, loyalty, factors informing choice), a competitor analysis, and definition of target segments. Development of services strategies for corporate and consumer segments. Preparation of a positioning concept. Development and implementation of a brand concept to match the brand identity: a positioning strategy, a brand and its usage guidelines, brand style, a communication strategy and its implementation elements.