Tytuvėnai Festival

Brand: IV International Tytuvėnai Summer Festival

Client: IV International Tytuvėnai Summer Festival

Task: to increase awareness of the festival in the country; to form an image

Performed work: communication analysis of competitive events; selection of target audience; formulation of a positioning concept and key messages; preparation of an integrated communication strategy (direct and indirect advertising measures, a public relations program); preparation of the creative idea of the festival (design, texts, video clip scenarios); implementation of the communication strategy (audio-visual material presenting the festival, public relations); and search for additional sources of funding (sponsors).